Trio Health is a marketing consultancy company that helps brands to deliver meaningful communications in the healthcare industry. Their client, Theramex, was building a multi-channel marketing campaign for International Women’s Day to promote women’s health and required a printable poster, and an A5 hand-out. The imagery needed to be flexible so that it could also be used in their social media campaign and the design needed to incorporate their brand colours.
The poster details four steps to get the most out of your doctors appointment. Utilising the text, this image was selected to embrace step four, Walk Away Happy, the outcome of this campaign. The use of opacity and element placement draws the eye across the poster, further enhanced by the brand colours, split to look like sun rays, as she walks away happy.
The flexible design and imagery allow the document to be scaled and printed as required, as well as reformatted for digital use across social media platforms.

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