Communisis is a large-scale manufacturing and outsourcing provider of customer communications, with major clients in both financial services and insurance. They were investing in new technologies and looking to package them into one service, Communisis AI. This new service needed to stand out amongst the competition, yet remain faithful to the overall brand. Adrian, Director of Strategy, wanted a new brand identity for this proposition, starting with a presentation design, iconography, and an adjusted company logo.
To ensure the design remained within the brand guidelines, the Communisis blue pallet was adhered to throughout the 22-page presentation. The iconography was custom-built using modern styles to contrast against the heritage brand, mirroring the proposition of the traditional business, enhanced with new technology. ​​​​​​​
The original scope of this project grew when the proposition was signed off for funding, with further assets being requested for a launch event. Using the new branding, business cards were developed with QR codes to take prospective clients to the AI presentation deck, and merchandise was created as event giveaways, with memory sticks and handouts.​​​​​​​​​​​​​​

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