Eclipse Beauty by Laura May is a recently established beauty business which offers a range of services from professional massages, to cosmetic treatments. Laura originally used a free-app to create her logo, but the design was too basic. Laura asked for a new logo to be created which would feature on social media, business cards, and documentation. Eclipse Beauty are known for their calm, professional, and relaxing beauty experiences, provided with a personal touch. This needed to be reflected in the design.
The font was selected to be sleek and light, with very spacious kerning. This logotype was housed within the brandmark, creating space to reflect relaxation, whilst evoking the feeling of being pampered, as the eclipse wraps around the text. The pink colour pallet within the design originated from Laura's hair colour, adding that personal element. ​​​​​​​
Eclipse Beauty wanted to reflect the theme of their new logo across their collateral, and engaged on a second project to design a new leaflet. The leaflet would be given to new, and existing clients, detailing the costs of all beauty treatments, testimonials, and contact information.
The hero imaged was selected to be low light and tranquil, with space to emboss the Eclipse Logo on top. This image was chosen so that it would seem like the logo was part of the relaxing setting, whilst evoking an air of intrigue. Incorporating the phases of the moon into the iconography, alongside the services, represents the feeling of being transformed. The colour pallet remains consistent with the logo, keeping the gradient pink lines to show the different pinks of Laura's hair colour.
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